Later, the Movado brand introduced a two button chronograph called the "Cronacvatic" to the watch market. The casing of this timepiece was developed by the case making firm of François Borgel of Geneva.ĭuring the subsequent years, these brothers developed others similar shaped cases for Movado which were water resistant. It also featured a cork seal for the winding crown. The Acvatic watch was produced in different sizes and had a screwed back with a lead gasket. This was first registered as a trademark on 13th February 1936. The unusual of the word is derived from the Latin word Aqua which means water. In the year 1935, the first water resistant Movado watch was introduced into their timepiece collection. Today, the Movado brand is part of the global group called Movado Group, Inc. Movado was consequently purchased by Gerry Grinberg. In the 1980s, the company became a dormant one, existing in name only. Like any Swiss watch producer, the Movado brand suffered a loss during the "quartz crisis" of the 1970s. In 1969, Movado came in agreement with Zenith and Mondia to create Mondia-Zenith-Movado. This Soldier's watch was a very successful product by Movado, and the company sold about 2000 pieces each year during the First World War. This distinct watch came with an impressive protective grill of shrapnel guard in decisive anticipation of the forthcoming war. Two years later, Movado developed their "Soldier's Watch." This movement was revolutionary as it was utilized in many watches at that period. In 1912, the Movado watch company manufactured the Polyplan a patented movement created on three planes to fit a curved case which sits comfortably on the wrist. Movado registered various trademarks such as Mistral, Record, Sureté, Apogée and many others. The brand also specialized in size 10 and 19 thin movements, and repeaters of all grades. The company also made precision lever watch movements ranging from size 9 to 24. The company uses the trademark of a hand holding a watch, which is seen in many of their watch cases. The company adopted the name Movado in 1905 meaning "always in motion" in the international language of Esperanto. finalized the sale of Piaget business to another company, VLG North America, Inc. The current North American President of Movado is Alan Chinich. In 2006, the Movado Group celebrated its quintessential 125th year in watchmaking. His son, Efraim Grinberg, is the head and Chief Executive Officer of the Movado Group, Inc. Gedalio escaped Fidel Castro's Marxist revolution with his family in 1960. Some years later, the company was purchased by Gedalio Grinberg, a Cuban-born Jew.
The company was established in 1881 by Leopold Achille Isidore Ditescheim. Going back to its origin, the Movado brand was founded as LAI Ditescheim & Freres SA in La Chaux-de-Fonds situated in Switzerland. The single dot now appears in a wide range of Movado's timepieces. It was the first watch dial awarded this distinction. In 1960, the design of the dial was preferred for a permanent design collection of the Museum of Modern Art situated in New York. The watch was first manufactured by Vacheron & Constantin-Le Coultre Watches Inc., and later it was directly produced by the Movado brand. This dot symbolizes the sun at high noon. The watch dial has a very unique design, defined by a single dot at the 12 position. This watch was designed in 1947 by an artist, Nathan George Horwitt who was inspired by the famous Bauhaus art style. You can always change your preference by visiting 'Cookie Settings' at the bottom of the page.The brand is best known for its Museum timepiece. Blocking some types of cookies may impact your experience of the site and the services we are able to offer. Click on the different category headings to find out more and change our default settings. Because we respect your right to privacy, optional cookies are not set unless you enable them. We would like to set optional cookies to give you a better user experience and to assist us in understanding how visitors use our site. We use Strictly Necessary cookies to make our website work. The information does not usually directly identify you, but it can give you a more personalised web experience.
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